How SEOcontrol helped CLATapult rank #1 on Google and get cited by AI
CLATapult is a CLAT coaching institute in Kolkata competing with national brands like LegalEdge (Toprankers), Career Launcher and Physics Wallah. We took it to #1 on Google and Google Maps for its core searches, and into Google's AI Overviews.
- Full-stack SEO
- Local SEO & Google Maps
- AI search (AEO/GEO)
- Video SEO
AI Overview cites CLATapult
A local institute against national brands
CLATapult partnered with SEOcontrol to improve visibility, increase student enquiries and win local search in Kolkata. Every CLAT search was crowded with national coaching brands and big education portals with far bigger budgets.
Instead of chasing a few keywords, we built a complete search presence: website, two Google Business Profiles, YouTube and AI answers, all working together.
- IndustryEducation (law entrance coaching)
- LocationKolkata (Salt Lake & Ultadanga centres)
- ServicesSEO, local SEO, content, PR, video SEO, Google Ads
- TimelineOngoing, major growth within 3 months
Where CLATapult started
- ✕Inconsistent Google rankings
- ✕Low visibility in Google Maps
- ✕Weak content structure
- ✕No topical authority
- ✕Strong national competitors
- ✕Little presence in video and AI results
The SEOcontrol strategy framework
Six workstreams, run together, each feeding the others.
On-page optimisation and content architecture
Cornerstone "money pages", keyword clusters by intent, a clean H1–H3 structure, FAQ, breadcrumb and local business schema, and content written for both students and parents.
Local SEO and Google Maps
Optimised both Google Business Profiles, fixed NAP consistency, built citations on local and education directories, and added map embeds and local schema.
Authority and links
PR coverage on education publications, relevant guest posts, and listings on review platforms, all white-hat.
Technical SEO
Audited 160+ technical checkpoints: crawling, indexing, Core Web Vitals, schema errors, internal links and mobile speed.
Video and social SEO
YouTube titles, descriptions and chapters, plus Instagram short videos on CLAT topics, so CLATapult shows up in video results too.
AI search optimisation
Entity-based content and schema structured for Google AI Overviews, ChatGPT and other AI assistants.
Google Search Console: clicks and impressions roughly doubled within three months.
When people ask Google's AI, it names CLATapult
Real screenshots, checked on 3 Nov 2026. CLATapult is cited in Google's AI Overview for 16 of the 30 searches we track, and is the first source for 5 of them.
#1 in Google Maps, every local search
CLATapult's two Google Business Profiles hold #1 (and often #2 as well) for all 11 local searches we track, including "clat coaching near me" with 3,600 searches a month.
All 30 tracked keywords
Google rank, Google Maps rank and AI Overview status for every keyword in the ranking report. Checked on Google on 3 Nov 2026. Monthly search volumes are estimates.
| Keyword | Searches/mo | Google Maps | AI Overview | Top competitor | |
|---|---|---|---|---|---|
| clat coaching kolkata | 590 | #1 | #1 & #2 | Cited | LegalEdge (Toprankers) |
| clat coaching in kolkata | 590 | #1 | #1 & #2 | Cited | LegalEdge (Toprankers) |
| clat online coaching fees | 390 | #2 | n/a | Not yet | PW, LegalEdge |
| clat coaching fees | 320 | #1 | n/a | Not yet | CLAT Gurukul, Career Launcher |
| best clat coaching in kolkata | 210 | #1 | #1 & #2 | Cited | LegalEdge (Toprankers) |
| clat exam coaching | 390 | #1 | #1 & #2 | Cited | LegalEdge (Toprankers) |
| clat coaching centre near me | 320 | #3 | #1 | Cited #1 | Career Launcher, Clatter India |
| clat coaching centre | 170 | #1 | #1 & #2 | Cited | LegalEdge (Toprankers) |
| clat coaching kolkata clatapult | 170 | #1 | #1 & #2 | Cited | LegalEdge (Toprankers) |
| clat coaching classes near me | 70 | #3 | #1 | Cited | Clatter India |
| clat exam coaching near me | 70 | #3 | #1 | Cited | Career Launcher, Clatter India |
| clat coaching fees offline | 70 | #6 | n/a | Cited | PW, LegalEdge |
| clat coaching in kolkata fees | 50 | #2 | #1 & #2 | Cited #1 | LegalEdge (Toprankers) |
| nalsar university of law fees | 1.3K | #4 | n/a | Not yet | Law Prep Tutorial |
| nlu fees | 1.9K | #9 | n/a | Not yet | Law Prep Tutorial |
| nlsiu bangalore fees | 5.4K | #6 | n/a | Not yet | Law Prep Tutorial |
| how to study law in india | 260 | Not yet | n/a | Cited #1 | n/a |
| top 10 nlu in india rank wise | 590 | Not yet | n/a | Not yet | n/a |
| law colleges in bangalore with fee structure | 260 | Not yet | n/a | Not yet | n/a |
| how to get into nalsar university of law | 50 | Not yet | n/a | Not yet | n/a |
| best law colleges in delhi | 3.6K | #9 | n/a | Not yet | n/a |
| legal edge vs law prep tutorial | 20 | #2 | n/a | Cited #1 | Law Prep Tutorial |
| clat coaching near me | 3.6K | #3 | #1 | Cited #1 | Career Launcher, Clatter India, Toprankers |
| nlsiu bangalore | 74K | Not yet | n/a | Not yet | Toprankers |
| legal reasoning questions for clat pdf | 90 | #9 | n/a | Cited | Law Prep Tutorial, Toprankers |
| nlsiu bangalore admission process | 140 | Not yet | n/a | Not yet | Law Prep Tutorial |
| criminal law clat notes | 40 | #13 | n/a | Not yet | Law Prep Tutorial |
| clat exam syllabus | 9.9K | #11 | n/a | Not yet | Law Prep Tutorial |
| nalsar university of law cost | 260 | #4 | n/a | Cited | Law Prep Tutorial, Toprankers |
| syllabus of clat exam | 8.1K | #10 | n/a | Not yet | Law Prep Tutorial, Toprankers |
Where we're growing next
Commercial "CLAT coaching" searches are won. The next opportunity is informational searches, where national portals still lead: clat exam syllabus (#11, 9.9K searches/month), syllabus of clat exam (#10), nlsiu bangalore fees (#6) and nlu fees (#9). These pages are one push away from page one.
That's how we work for every client: win the searches that bring enquiries first, then grow topical authority to own the whole subject.
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