How SEOControl Helped CLATapult Rank #1 on Google

Overview

CLATapult, a leading CLAT coaching institute in Kolkata, partnered with SEOControl to improve visibility, increase student inquiries, and dominate local search rankings. Competing against national-level coaching brands, they needed an SEO strategy strong enough to outperform both local and nationwide competitors.

Industry: Education (Law Entrance Coaching)

Location: Kolkata

Services Engaged:

• End-to-end digital marketing (Full Stack SEO + Ads),
• Local SEO & Google Maps Optimization
• Technical SEO
• Content Strategy & NLP Optimization
• PR Outreach & Link Building
• Social Media SEO (YouTube + Instagram)
• Campaign Duration: Ongoing (Major growth visible within 3 months)

Challenges Before SEOControl

CLATapult struggled with:

❌ Inconsistent Google rankings

❌ Low visibility in Google Maps

❌ Weak content structure

❌ Lack of topical authority

❌ Competition from powerful national brands

❌ Limited presence in video results & AI result sections

CLATapult needed a complete search ecosystem takeover, not just keyword wins.

SEOControl’s Strategy Framework

To position CLATapult as Kolkata’s top CLAT coaching brand, SEOControl executed a full-stack SEO growth framework combining semantic optimization, technical SEO, topical authority development, local ranking factors, and multi-channel search visibility.

Our strategy included the following key components:

1️⃣ On-Page Optimization & Content Architecture

We focused on building a strong internal content ecosystem designed to match Google’s modern ranking systems:

• Cornerstone content creation to serve as high-converting “money pages”
• Keyword cluster strategy to target multiple intent variations without keyword stuffing
• Structured H1, H2, H3 hierarchy for clearer topical segmentation
• Schema markups (FAQ, HowTo, Breadcrumb, LocalBusiness) for enhanced search visibility
• Image ALT tags & optimized descriptions to improve semantic relevance
• NLP optimization with sentiment mapping to align content with user intent and tone
• AI optimization for ChatGPT visibility, increasing off-Google brand exposure
• Topical authority building through interlinked informational and commercial content

Impact: Google recognized CLATapult as the most authoritative resource on CLAT coaching in Kolkata.

2️⃣ Local SEO & Google Maps Ranking System

To strengthen CLATapult’s local presence and search-based walk-in inquiries, we implemented:

• Local map embed with driving directions to enhance geo-signal relevance
• Local business schema markup for accurate entity identification
• Business citations & directory listings across authoritative local portals
• Review website listings to boost trust signals and E-E-A-T
• GBP keyword optimization, posting, and NAP consistency fixes
  

Result: CLATapult began ranking #1 and #2 across major CLAT-related local searches.

3️⃣ Authority & Backlink Growth

To build domain strength and outperform national competitors, we focused on strategic link acquisition:

• PR backlinks from high-authority educational publications
• Outreach guest posts to build relevant contextual links
• Local citation links (industry, education, coaching, city directories)
• Brand listings across major review platforms
  

Impact: Stronger domain authority and improved ranking stability.

4️⃣ Technical SEO Enhancements

As part of our sitewide optimization:

• Audited over 160 technical checkpoints
• Improved crawling, indexing, Core Web Vitals, and site structure
• Fixed schema errors and internal linking gaps
• Enhanced mobile UX and page speed
  

Outcome: A clean, fast, search-friendly website ready to rank.

5️⃣ Video SEO & Social Media Visibility

To increase multi-surface search dominance, we applied:

• YouTube SEO optimization (titles, descriptions, tags, schema embedding)
• Instagram SEO for short-form videos related to CLAT topics
• Aggressive social media posting to amplify authority signals
• Cross-platform content alignment to reinforce keyword themes
  

Result: CLATapult’s videos ranked #1, #2, and #3 directly on Google.

6️⃣ AI Search Optimization

To prepare for the future of search:

• Optimized content for Google AI Overviews
• Structured content for ChatGPT and generative AI visibility
• Improved entity-based optimization using schema and NLP
  

Impact: CLATapult secured placement inside AI Overview answer panels, increasing brand authority.

Results & Outcomes: Complete Search Dominance Across Kolkata

SEOControl’s strategic framework delivered exceptional growth and positioned CLATapult as the undisputed #1 CLAT coaching brand in Kolkata. The performance gains spanned across Google Search, Google Maps, video results, social platforms, and even AI-generated search experiences.

1️⃣ Top Keyword Rankings Across Kolkata

CLATapult achieved consistent #1 rankings for all primary, high-intent keywords, including:

• CLAT coaching in Kolkata
• CLAT coaching Kolkata
• CLAT coaching near me (via Google Business Profile)
  

These rankings were maintained across wide geographic coverage, with CLATapult appearing at the top even from locations 10–15 KM away, demonstrating exceptional local SEO strength and map-pack authority.

2️⃣ Google Business Profile: #1 and #2 Positions Secured

Both of CLATapult’s Google Business Profile listings ranked:

• #1 and #2 simultaneously for all core keywords in Kolkata
• Consistently in the top positions across map-pack searches
  

This level of dual ranking allows CLATapult to capture the majority of local clicks, calls, and student inquiries.

3️⃣ Website Performance Growth: Clicks & Impressions Nearly Doubled

Within a three-month period, CLATapult’s website experienced:

• ~2× increase in clicks
• ~2× increase in impressions
  

This surge in organic visibility came from improvements in both transactional and informational search queries, driven by technical SEO, content architecture, and topical authority development.

4️⃣ First-Page Domination Across Google Search

SEOControl helped CLATapult occupy multiple sections of Page 1 — creating a “search monopoly” that significantly reduces competitor visibility.

SERP Presence Highlights

• Website Ranking: #1
• Google Business Profiles: #1 & #2
• YouTube Shorts / Video Results: Ranking #1, #2 & #3
• Additional videos appearing at #3 and #4
• Instagram Page: Visible on Page 1
• Images: Frequently shown in top results
  

This multi-surface dominance ensures CLATapult is discovered whether users search via text, maps, videos, or image-based queries.

5️⃣ Featured in Google AI Overview

With semantic SEO and structured optimization, CLATapult earned placement in:

• Google AI Overview answers
• AI-generated summary sections
• A right-side, knowledge panel–style brand display
  

This is one of the most advanced forms of modern search visibility and gives CLATapult a competitive edge in AI-driven search ecosystems.

Conclusion: Near-Total Ownership of Page 1

CLATapult now dominates almost the entire first page of Google — across organic listings, local map results, video listings, social visibility, and AI-generated search outputs.

This achievement is the result of a multi-year, data-driven SEO strategy, continuously refined and executed by SEOControl to keep CLATapult ahead of all competitors.

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